Driven to help you achieve more
Our mission is to minimise digital shadow work.
Never before have we lived in such a hyperconnected digital world. Today, we are bombarded with mobile apps, notifications, websites, emails, meetings, WhatsApps, social media and messages across many platforms. And through these many applications, and points of connection, we live our lives. Or, at least we try to. But because these points of connectivity require so much work from us, things don’t actually work that well.
Instead of being liberated to completely enjoy the fruits of this digital power, we get overwhelmed, our time is drained, we forget things, and we can’t quite enjoy the best that these applications have to offer. This is a problem, and something that stops us living our lives to the fullest. Our goal, is to fix this.
Our mission, as Aphra, is to empower people to thrive in this hyperconnected digital world and to eliminate digital shadow work. To ensure that they are always on top of everything, and to make life easier for them with all these applications. We are doing this by creating a friendly AI Personal Assistants that is there to support you and make you more productive.
The story of our founder
Our founder has forever been juggling different tasks. A proud father of four, and on to his third business. Always working on different projects, and very appreciative of some help. We are often so close to something remarkable, but need to go just that bit further to be better.
With Aphra, all these things can come together by giving people their own AI Personal Assistant to manage their digital footprint. People can have help for tasks, more time for more exciting things, and even encouragement to advance. All of this brought to people on demand 365/24/7 with an integrated app.
His goal is to take AI assistance as far as it can be taken, so that Aphra’s users are forever made stronger, and for them to be relieved of the digital burden that takes away people’s time and energy.
Company values
Tenacity
Never ever give up. Ever. Life is long, life is hard. We aim to stay true to ourselves, but never stop moving forwards to achieve our goals.
Take risks
Do not be afraid of taking risks if you really believe in them. Great achievements are achieved through great risk. We live one life, dream big and jump.
Create value
Find out how you can always deliver the most value as an individual every single day. And never stop adding value, ever.
Responsibility
Take responsibility of yourself, and all the work that you deliver. What you deliver as an individual is no one else's responsibility but your own.
Judgement
Reserve judgement. Every case, and every person is unique. Listen and hear things out before judging. There are always two-sides to every story.
Honesty
Always be honest. Telling the truth to each other, and to ourselves, even when it hurts, enables us to grow. Dishonesty is a weakness.
Improvement & Learning
Iterate, learn and improve everyday. Life is one big iteration, continue to improve and learn always. Learn especially from your failures.
Give your best
Only ever give your best, otherwise your time is wasted, and often other people’s too. Give someone else the chance instead.
Speed
Time is a big limiting factor, so we must move as fast as we can. If something is slowing you down then fix it.
Ready to simplify your life?
Aphra keeps your data private and secure—your assistant, your rules
No credit card required
