Aphra was born out of my own, and my wife's, challenges trying to juggle everything together. As an entrepreneur, and as a parent of five children, I’ve seen the same daily challenges repeat again and again - the chaos, the emails, the reminders. Aphra exists to carry that load, so you don’t have to.
From WhatsApp groups to school emails, Aphra connects everything so you don’t have to juggle it all yourself.
Stay on Top of It All
Aphra scans emails, calendars and whatsapp - surfacing the important updates, so you’re always one step ahead.
Catch What Others Miss
Urgent requirements, children's clubs, birthday parties and much more. Aphra filters the noise, pulling out only what matters for you.
Never Forget Again
Different day, different tasks. From PE kits to pickups, Aphra remembers the details so nothing slips through the cracks.
Support That Feels Human
Aphra isn’t just a tool — it’s a lifelike assistant that lightens the load and gives you the backup every parent deserves.
Choose Your Own Assistant
Pick from lifelike AI companions that fit your style — warm, practical, or playful — so support feels personal, not robotic.
Save Time Every Day
No more digging through emails or scrolling WhatsApp. Aphra saves you hours each week by delivering only what matters.
Unlike generic AI tools, Aphra is built from the ground up for the chaos of life. It connects to the places you already live — WhatsApp, school emails, calendars — and carries the load for you.
Personalised AI Generation
Built from real struggles of life admin — the overload, endless emails, forgotten tasks. Aphra is designed specifically to lighten the mental load of raising a family and managing your household/

Productive AI
Modern messaging is noisy, but important updates are hidden inside. Aphra filters the chatter and pulls out what matters, so you don’t have to read every message.

Lifelike AI
Every parent is different. With Aphra, you can choose from lifelike AI assistants that match your style — warm, practical, or playful. Support feels personal, not robotic.

AI Discovery
Too many emails, too much junk. Aphra cuts through the inbox clutter, surfacing key dates, requirements, and reminders clearly and on time.

Email, Time and Task Management
From PE kits to pickups, Aphra remembers the details for each child and sends timely reminders, so nothing slips through the cracks.

Connected information
WhatsApp, emails, calendars, reminders — Aphra brings them all together in one connected assistant. No more juggling apps or losing track across different tools.

Life can be exhausting, but you don’t have to carry it all alone. Aphra is your lifelike AI assistant that lifts the load and gives you back space to breathe.
"A game changer. This will change my life."
