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Terms of Use

Last updated: 7 October 2026

These terms are between you and Ant vs Bear Ltd (company number 15391307, registered office 128 City Road, London, United Kingdom, EC1V 2NX) ("Aphra", "we", "us"). By creating an account or using Aphra Lite you agree to them. If you do not agree, do not use the app. These terms do not take away rights you have by law as a consumer.

1. Who can use Aphra

You must be 18 or older. You must give us truthful account details and keep your sign-in safe. One person, one account.

2. Things you should know about AI

  • You are talking to an AI. Aphra's assistants are fictional personas. Their names, faces and voices do not mean they are real people.
  • Answers can be wrong. AI can sound confident and still be mistaken, out of date, or make things up. Check anything important, especially dates, times, prices, addresses, names, and anything about health, money, law or your relationships.
  • No professional advice. Aphra is a general assistant. It is not a doctor, therapist, lawyer, financial adviser or emergency service. What it says about those subjects is general information only. Do not delay getting professional help because of something Aphra said.
  • Not an emergency or crisis service. Aphra is not watched by people in real time and may not notice you are in trouble. If you or someone else may be in immediate danger, contact your local emergency number now (UK 999, EU 112, US 911). To talk to someone: Samaritans 116 123 (UK and Ireland), 988 (US), or befrienders.org for other countries. See our Safety page.
  • You stay in charge. Aphra suggests, and asks you to approve before it sends emails or makes changes you cannot easily undo. Please read what you approve.

3. What Aphra does for you

Chat and voice assistance; calendar, reminders, routines and notes; messages from the assistant; web search; finding a restaurant and getting a booking started; reading screenshots you share; arranging meetings by email with people you choose; connecting your Google calendar and contacts if you choose. Features and limits depend on your plan and may change.

3A. Restaurant bookings

Aphra helps you find a restaurant and opens its booking page, filled in, for you to finish. Aphra does not book a table for you unless it clearly tells you that it is doing so and you have approved it, and a booking is between you and the restaurant (or its booking site). We cannot promise that a table is free, that a restaurant will honour a booking, or that a booking will not carry a cancellation fee or deposit: check the terms on their page. Information about a restaurant (opening hours, ratings, price, whether it serves vegetarian food) comes from Google and other sources and can be wrong or out of date. Aphra cannot confirm that a restaurant is safe for an allergy. Always tell the restaurant about allergies and dietary needs yourself and check with them.

4. Emails Aphra sends for you

Aphra sends an email only when you ask and after you approve who it goes to and what it says. Messages go out as "Your Name via Aphra", say an AI assistant is arranging the meeting for you, copy you in, and give the recipient a way to stop further messages. You must have a good reason to contact each person. You must not use Aphra for marketing, bulk email, harassment or impersonation, or to pretend to be someone else. We limit how many messages can be sent and may block messages or suspend accounts to stop abuse. You are responsible for your instructions and for the people you choose to contact. We are responsible for running the service lawfully.

5. Acceptable use

Do not use Aphra to break the law; to harm, threaten, stalk or deceive anyone; to create or ask for sexual content involving children or anything sexual about real people; to make weapons or to hurt yourself or others; to attack, copy, reverse-engineer or overload the service; to get around limits or safety features; or to send spam. We may remove content and suspend or end accounts that break these rules.

6. Your content and ours

You keep your rights in what you put into Aphra. You give us permission to process it to run the service for you, as our Privacy Policy explains. Usage data for improving Aphra is explained when you first open the app and can be turned off in Settings; ad measurement is off unless you turn it on. Accepting these terms does not switch either on. Aphra's software, personas, voices, images and name belong to us or our licensors. You may use outputs from Aphra for your own personal use. Outputs can be similar for different users, and we do not promise they are free of anyone else's rights.

7. Plans, payment and cancelling

Aphra has a Free plan and paid Plus and Pro monthly plans, bought through Google Play. Google Play shows the price, the billing period and the renewal date before you buy. Plans renew automatically until you cancel. Cancel any time in Google Play (Menu, Subscriptions); you keep the plan until the end of the period you paid for. Deleting the app or your Aphra account does not cancel a subscription; cancel it in Google Play. If you live in the UK or EU you may have a right to cancel within 14 days of buying; if you asked us to start the service straight away you may have to pay for the part you used. Refunds are handled through Google Play or by us, as the law requires. We may change prices or plan limits with notice; changes apply from your next renewal. Plan limits are shown in the app.

8. Third-party services

Aphra works with services such as Google Calendar and Google contacts, Google Places and Maps, restaurant booking sites, email providers, and voice and AI providers. Their own terms apply to your use of them. We are not responsible for services we do not run.

9. Our responsibility to you

Nothing in these terms limits liability that cannot lawfully be limited, including for death or personal injury caused by our negligence, for fraud, or your legal rights as a consumer.

If you are a consumer in the UK or EU: we are responsible for loss you suffer that is a foreseeable result of us breaking these terms or failing to use reasonable care and skill. We are not responsible for loss that was not foreseeable, for business losses, or because an AI answer was inaccurate in itself (see section 2).

Everywhere else: to the extent the law allows, we are not liable for indirect or consequential loss, lost profits or lost data, and our total liability for anything connected with Aphra is limited to the greater of the amount you paid us in the 12 months before the claim and £100.

10. Ending your use

You can stop at any time and delete your account in the app (Settings, Delete my account) or see how to delete your account. We may suspend or end your account if you break these terms or to protect people or the service, and we will tell you why where we can.

11. Changes

We may update these terms and will tell you in the app or by email before changes take effect. If you keep using Aphra after that, you accept the new terms. If you disagree, stop using Aphra and delete your account.

12. Law and disputes

English law applies. If you are a consumer you can also rely on the mandatory laws where you live, and bring a claim in the courts of England and Wales or the courts where you live. Contact: support@aphra.me.